“The Pen Can Wait.”
In this industry, I operate in two major roles.
The first is as a funeral coordinator within my own business, Emblazon.
The second is as a licensed funeral arranger within a funeral home.
They are similar.
But they are not the same.
As a funeral coordinator, my role is clear. I financially protect my families. Period.
As a licensed arranger, I work within the legal structure of a funeral home. I cannot legally influence sales decisions. I cannot steer families away from options. I cannot advise against purchases in a way that interferes with the funeral home's offerings.
But I can educate.
And I do.
Before any signature touches paper, I make sure my families understand what they are signing.
Because grief is expensive when you don’t understand your rights.
Let’s talk federal law.
By federal regulation, every funeral home must provide a General Price List before any in-person discussion begins regarding final disposition.
It is not optional.
It is required under the FTC Funeral Rule.
That rule exists to protect consumers during one of the most emotionally vulnerable times of their lives.
Here is what that protection actually means:
• You must be given a written, itemized General Price List at the start of an in-person meeting, and you are allowed to keep it.
• Funeral homes must provide accurate pricing over the phone upon request.
• You cannot be forced into package bundling.
• You have the right to select only the items you want.
• You cannot be charged for unauthorized embalming. In most cases, embalming is not required by law.
• Funeral homes cannot refuse a casket or urn purchased elsewhere, nor can they charge a handling fee for it.
• They must offer alternatives to caskets for cremation.
This is not hidden information.
This is federal consumer protection.
But here is where emotion enters the room.
Emotion clouds comprehension.
Shock shortens attention spans.
Grief makes people sign just to get through the moment.
And this is why the title is what it is.
The pen can wait.
The FTC Funeral Rule does not apply to third-party sellers like online casket retailers. It does not apply to cemeteries without an on-site funeral home. It does not apply to me as a coordinator.
Which is exactly why my role becomes imperative.
When families hire Emblazon, one of the first things I do is ask:
Which funeral home are you using?
I request the General Price List.
I review it line by line.
I ask the family what their two methods of disposition are. Burial and cremation. Always two options. Always clarity.
Then I break down the process and the pricing before they ever sit down with the funeral director.
Not to intimidate.
To inform.
There is a difference.
People assume a coordinator walking into a funeral home meeting is confrontational.
No.
I am prepared.
There is a difference between disruption and protection.
My presence is not about challenging a funeral home.
It is about balancing the emotional weight in the room.
Because here is the truth most people do not say out loud:
Emotions are costly.
The higher the shock, the faster the signature.
The deeper the guilt, the bigger the upgrade.
The louder the family disagreement, the more pressure to “just pick something.”
I have watched families choose things they did not understand simply because they were exhausted.
I have seen widows nod through explanations they could not fully process.
I have watched adult children argue while contracts sat waiting to be signed.
And every time, I remind them gently:
The pen can wait.
You are not on a timer.
You are not required to buy a package.
You are not required to embalm unless legally necessary.
You are not required to purchase a casket from that showroom.
You are allowed to ask questions.
You are allowed to pause.
You are allowed to breathe.
Grief does not require speed.
The true nature of this title is not rebellion.
It is regulation.
It is clarity.
It is emotional stabilization in a room built for urgency.
When I coordinate, I remove confusion before it becomes financial regret.
When I arrange, I make sure understanding precedes signature.
My role is not to intimidate funeral homes.
My role is to empower families.
Because once the ink dries, the contract is binding.
And I refuse to let shock make permanent decisions.
The pen can wait.
Your clarity cannot.
